Quality score and Bounce rate
Quality Score & Bounce Rate – Formula, Meaning & Marketing Impact Quality Score and Bounce Rate are two critical metrics in digital marketing. Quality Score affects ad cost & ranking , while Bounce Rate indicates user engagement & website quality . Understanding both helps improve campaign performance and ROI. 1. What Is Quality Score? Quality Score is a metric used by Google Ads to measure how relevant and useful your ads, keywords, and landing pages are to users. It is scored on a scale of 1 to 10 . Higher Quality Score = Lower CPC + Better Ad Rank Components of Quality Score Expected Click-Through Rate (CTR) Ad Relevance Landing Page Experience Quality Score Formula (Conceptual) Quality Score = Expected CTR + Ad Relevance + Landing Page Experience ⚠️ Note: Google does not publish an exact mathematical formula, but these three factors directly determine the score. Why Quality Score Matters Reduces cost per click (CPC) Im...