GreoAI

What Is Conversion API (CAPI)? Tracking, Usage & Optimization With increasing privacy restrictions, ad blockers, and browser limitations, traditional pixel tracking is no longer enough. This is where Conversion API (CAPI) comes in — a more reliable and future-proof way to track conversions. Quick Summary: Conversion API sends conversion data directly from your server to ad platforms, reducing data loss and improving ad optimization. What Is Conversion API (CAPI)? Conversion API is a server-side tracking method that sends user actions (events) directly from your server to advertising platforms like Meta (Facebook). Unlike browser-based pixels, CAPI does not depend fully on cookies or browsers. Why CAPI Is Important Works even with ad blockers Improves data accuracy Better attribution tracking Stronger optimization signals for ads Privacy-compliant tracking Pixel vs Conversion API Pixel: Browser-based, can lose data CAPI: Server-based,...